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Texas State University
Mission Statement Review Process
2017-2023 Planning Cycle

Purpose of Mission Statement Review

The mission of any organization changes with the shifting needs of its internal and external constituents. The purpose of this review of the Texas State mission statement is to build on past efforts and successes reflected in our current mission statement, determine and reflect on new directions for our university, and come to agreement on our university's priorities, with emphasis on the next six years. Involvement of stakeholder groups in the mission statement review is critical, not only because it will lead to a wide variety of perspectives, but because it will lead to a wider sense of ownership of the statement. This ownership is what makes the statement a meaningful reflection of our shared vision.

A carefully prepared mission statement that establishes the framework for evaluating existing and potential opportunities in a given environment is a fundamental component of a university's strategic planning process. Because a mission statement may be the most visible and public part of the strategic plan, it should be comprehensive in its coverage of broad organizational concerns. It should also help to create an organizational identity larger than the limits placed on the organization by any individual.

Generally, a mission statement helps to 1) differentiate the organization from its competitors, 2) describe the vision of the organization to both external and internal stakeholders, 3) motivate and inspire members of the organization, and 4) provide an accountable link to the organization's strategic goals. Although organizations in the corporate setting often have mission statements with fewer than fifteen words, university mission statements generally contain at least three components: vision, purpose (or mission), and core values.


  1. When reviewing the mission statement (including shared values), units are encouraged to discuss as a group and come to a general agreement on answers to the discussion questions. How units define themselves in a particular division is not critical since unit titles will be included on the password-protected feedback template. A printable version of the discussion questions is also available.
  2. The unit, as a whole (not each individual within a unit), will then provide responses to these questions via the password-protected feedback template. This process allows us to gather information in consistent categories so that we may determine common themes. The information will be placed on the Texas State University Planning and Assessment website. Responses must be received by March 11, 2016.
  3. After information has been gathered, a mission statement review task force will construct a first draft of the new mission statement using input from academic and administrative units and university leadership. The new draft statement will then be presented to the President’s Cabinet for feedback, and subsequently to the university community for review before final approval.

Please note: It is expected that divisions, colleges, schools, and departments may offer unique and more specific perspectives than would normally be included in a university mission statement. However, these perspectives, collectively, will become a crucial contribution to the more comprehensive university mission statement and can be used to review mission statements at various other university levels.

If you require assistance or have any questions or concerns with this review process, please contact Dr. Lisa Garza, Director of University Planning and Assessment, at 512-245-2780 or via email at